Hello and Welcome,
It's Alex Leung here, founder of Resfeber. A lot has been happening behind the scenes, and today, I wanted to take a moment and share it with you, almost like an open page from my diary.
The past years have been a whirlwind! We went from a startup to selling over half a million pairs of jeans. A proud moment, yes, but it was during the lockdown when things really took a turn. Being stuck indoors, not travelling, it was almost suffocating, but it also gave me time. Time to think, to ponder, to reimagine Resfeber.
Those quiet moments brought clarity. I started to envision Resfeber not just as a brand that sells jeans, but one that takes a stand - for longevity, for timeless style, and for the environment. The more I thought about it, the more it made sense. We had to change course, and although it was daunting, it felt right.
You see, the term 'sustainability' started resonating with me differently. It wasn't just a term thrown around in board meetings or marketing campaigns. It became personal. It became about the forests I've explored, the oceans I've admired, the waterfalls that took my breath away, and the countless species that made those moments more magical. It was about preserving those moments for future generations.
This is how the 'Resfeber Cause' was born. It's my personal commitment to you, to me, to all of us, to future generations. It's a commitment to make fashion that doesn't just end up in landfills but stands the test of time. It's a commitment to nature, to history, to biodiversity, and to animal welfare.
This journey we're embarking on is new, it's unknown. It might be rocky, and we might make mistakes, but we promise to learn from them, to adapt, and to keep striving for a better tomorrow.
I invite you on this journey with us. Together, let's create a future where our clothes reflect our personal style and our shared commitment to our planet. I'm thrilled to see where this journey takes us.
As always, thank you for being part of our journey. Here's to a new chapter in our Resfeber story!
Until next time,Alex Leung